Social media promotion is a powerful and effective fundraising tool—and it’s vital to the success of your crowdfunding efforts. When you combine the power and reach of social media with a compelling fundraiser story, you’re far more likely to meet your fundraising goals.
Below, we offer our favorite social media fundraising tips and best practices to keep in mind when you’re ready to start promoting your fundraiser.
Facebook can connect you to nearly everyone you know. It’s a powerful tool that can mean the difference between success and failure when it comes to raising money for your cause. Create your social media fundraising strategy with the Facebook tips below.
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Go to facebook.com.
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Complete the signup form and select, “Sign Up.”
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Need help? See Facebook’s official tips about signing up on Facebook.
Facebook makes it easy to connect to everyone you know. The contacts in your personal email list are some of the most valuable people you can connect with on social media, and those with an established Facebook presence can help spread the word about your fundraiser the fastest.
As you build connections, Facebook will start recommending more connections. You’ll also start receiving friend requests from people you know. When promoting your fundraiser online, it’s important to connect to as many people as you can as quickly as you can.
Some friend requests won’t be accepted right away. But don’t worry—not everyone checks friend requests regularly, and some limit their friend lists. Just keep “friending” as many people you know.
If you aren’t sure how to ask for donations when sharing social media posts, our biggest tip is to give context to your posts.
People will engage with you as you share your fundraiser, which can help you get more donations. But posting as often as possible isn’t always better. Posting about your fundraiser 10 times a day may lead many people to ignore or unfollow you instead. To avoid oversharing with your network, try mixing it up.
Social media is all about engaging with others and building a connection that encourages people to take action. But the key to getting people to share your posts or support your fundraiser is to engage with them in a genuine way.
People love photos and videos—they’re some of the most popular content on Facebook and other social media platforms. Adding an interesting image or video to posts about your fundraiser can entice people to find out more.
Adding trending hashtags to your social media posts is an easy way to attract attention to your fundraiser. Sharing relevant and inspirational quotes for #MondayMotivation or old pictures for #ThrowbackThursday while adding your fundraiser link is great for your exposure and content strategy.
If you want to take it a step further, create a fundraiser hashtag that’s unique to your cause and encourage people to use it when posting about your fundraiser.
Sharing your fundraiser is important because it can potentially lead to more donations. These days, more and more people are beginning to fundraise on Twitter, TikTok, WhatsApp, and Nextdoor. People often use these social media apps to talk about ideas and causes they care about or find interesting. Platforms such as Twitter, TikTok, and Nextdoor are designed to encourage interactions between strangers, so it’s possible to reach new supporters with your social media posts.
Public recognition is one way to show gratitude for your donors’ support and make them feel appreciated. You can do this by posting an update to your fundraiser that thanks specific people by name. Then, you can share this update on Facebook and other social media accounts. Publicly thanking your supporters can increase donor retention and encourage others to donate. Check out our blog posts on how to write a donation thank you letter and other ideas for how to say thank you to donors.
Now that you have a few fundraising ideas to help you step up your social media game, you’ll be able to develop a fundraising plan and meet your fundraising goals. GoFundMe offers a comprehensive blog full of fundraising tips and inspiration to help you raise more money. Check out how it works and start a fundraiser today.