The Jaden Project: Suicide & Depression Prevention

I want to raise money to start a charity that will help men, young people and ethnic minorities learn to escape depression and to prevent suicides but I desperately need your help!

My Story: On the 26th of August 2020, 21 days after his 21st birthday, my beautiful baby brother, Jaden Matthew Francois-Esprit took his own life.

For those of you who didn’t have the luck to meet Jaden, he was the kindest and most gentle man that I have ever had the pleasure of knowing; a brave soul who felt obliged to help other people wherever he could.

More than just a young, black fireman, Jaden was an intelligent and considerate person who used to feel guilty at getting praise for being a firefighter (didn’t think he deserved it) and couldn’t walk past a homeless person without emptying his pockets to help.

Jaden had no prior history of struggles with mental health, none, not even a passing comment or threat of self-harm in a tantrum; he’d never given us any reason to feel he might do something like this. 

His passing was the most abrupt shock I’ve ever had in my life and quite literally took my breath away when I got the news, I am 26 years old at the time of writing this and can categorically say that this is the worst thing that has happened in my life so far. 

I feel obligated to try and stop other families from feeling the absolute devastation that myself and my family are going through, that is why I want to do something to help.

I want to raise funds to start a charity that will provide finances to good causes to help prevent suicide & depression and save the lives of hundreds of thousands of Mothers, Fathers, Sons, Daughters, Brothers and Sisters around the world.

What is The Jaden Project?

The Jaden Project will be a registered charity created in Jaden’s memory with a mission to reduce suicide and depression in humans worldwide and put in place sufficient measures to protect humans in the future from facing the same issues.

We will achieve our mission by awarding financial grants to organisations and projects that will have a positive long term impact on the prevention of suicide and depression, starting in the UK before opening-up internationally.

We would like to raise £100,000 to establish the charity and allow us to begin funding research to understand exactly why depression is becoming so common in the UK as well as begin funding projects which focus on helping young people as they are being hit so heavy with depression and suicide.

Although we are raising a lot of money, we have split our goals in to bite-size chunks and will keep updating the goals as we reach them. All the money we raise will be used to enable us to set up the charity and begin our work with marketing campaigns, grants, creating our website and whatever else it takes for us to start making a difference to this problem.

Awareness Marketing Campaigns 
We will constantly run ads on social media that will raise awareness not only of the effects of suicide and depression but also awareness of the existence of the charity and the work we carry out. 

We hope that these campaigns are able to spread good quality, factual information about how to prevent suicide & depression in yourself and your loved ones but we also hope to see an increase in long-term support for The Jaden Project in the form of donations and publicity.

Given my background in digital marketing for music artists, I will be able to run these campaigns without the need for us to employ expensive third parties to do so. This work will begin immediately as funds come in.

Grants for Research, Education & Support Services
The primary objective of our work is to give out these grants to various organisations and projects so that they can do the work on the ground, face-to-face with the people we’re trying to help, whilst we focus our efforts on spreading awareness and raising finances to keep fixing the problems.

We will give grants for a variety of different project types covering all areas of research, education and support services. Each grant given will also be analysed for effectiveness to ensure that money is not being wasted on ineffective schemes. This work will begin only after The Jaden Project is successfully registered with the Charities Commission.

What can YOU do to help?

1. Donate at least £20 to this GoFundMe
Please dig deep and give the best you can, a £20 donation is a great start to show your support for the cause. 

If you can afford to, please consider helping us save more lives by donating £100 or more

2. Share this fundraiser with your friends and family
Every person who is aware of the mission that we’re on is another potential supporter and it moves us a bit closer to reaching our goals. 

Send this fundraiser to your friends on Whatsapp, Facebook, Twitter or wherever else you all like to hang out, it makes a HUGE difference!

3. Follow us on Instagram

By following us on social media you’ll be able to support us as we grow and be a part of our community of heroes who are all supporting the mission for a suicide & depression free world.

Click here  to follow The Jaden Project on Instagram

Some stats to remind you why this mission is so important:

- There are an estimated 16,000,000 suicide attempts per year worldwide
- Suicide is the 2nd biggest killer of 15 to 29-year-olds worldwide
- You are 8.5 times more likely to take your own life than to be killed by someone else
- Most countries do not have a national suicide prevention strategy yet

Before you go, don’t forget that suicides are completely preventable. 

Imagine never being able to see or speak to your son, your husband, your wife or your best friend again because they were taken by something 100% preventable if only someone would have acted sooner…

...well that’s the nightmare I’ve woken up in, and I want to change things so it doesn’t happen to YOU

Please donate generously

Thank you ❤️
  • Tom Citroen 
    • £10 
    • 7 days ago
  • Daniel Campbell  
    • £20 
    • 17 days ago
  • A Morley 
    • £5 
    • 17 days ago
  • Anonymous 
    • £10 
    • 17 days ago
  • Luka Nørby  
    • £5 
    • 17 days ago
See all

Fundraising team: The Jaden Project Fundraising Team (2)

Kairo Francois-Esprit 
Hayes, Greater London, United Kingdom
Sarah Citroën 
Team member
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